Campaigns
Developed integrated campaign design for Lowe’s across digital, social, print, in-store and out-of-home channels. Each project starts with a business objective and turns it into a clear, engaging visual story—balancing strategic thinking, strong creative concepts and Lowe’s established brand system to create work that feels cohesive, relevant and built for the customer.
Developed the visual experience for MyLowe AI, translating emerging AI technology into an approachable, intuitive and distinctly Lowe’s experience. The design focused on making a complex digital tool feel simple and helpful—combining clear visual communication, thoughtful interactions and Lowe’s established brand language to create an experience that feels like a natural extension of the brand.
LERF CharityFest
Each year, Lowe’s hosts an annual festival benefiting its Employee Relief Fund. I developed the event’s visual identity and supporting creative, building a cohesive experience across every touchpoint—from the event logo and promotional materials to signage and large-scale venue graphics.
Signage and Flyers
Mylow
